During my employment as an Art Director at "identity Werbeagentur," I played a pivotal role in providing comprehensive support to all Hästens stores in the DACH region (Germany, Austria, Switzerland). My focus was on creating digital and print visuals and content, meticulously aligned with Hästens' design guidelines provided by the headquarter in Sweden. Images, corporate language color schemes and typography were mostly created by Jung van Matt or by Hästens itself. 

As a Swedish Bed Manufactory, Hästens crafts top-tier beds by hand, incorporating a harmonious blend of feathers, horsehair, wool fibers, cotton, linen, and wood combinations, a testament to over 170 years of tireless craftsmanship. Building a platform for a better everyday life is a gradual process, requiring dedication and precision.

Hästens is dedicated to offering people across the globe an exceptional sleep experience, promoting refreshed mornings and empowering individuals to shape their future. Quality sleep enhances life's overall quality, fostering alertness and resilience to confront life's challenges.

My responsibilities encompassed diverse tasks, including the creation of B2B and B2C email newsletters, among others, ensuring consistent communication with Hästens' audience.